Fountain Valley News - Your Hometown Community Newspaper

Attracting New Businesses to Our City


April 19, 2017

Of all the changes that impact a growing community, perhaps none is as visual or interesting to the public as new businesses coming to town. Whether it is a favorite restaurant, a new clothing retailer, a big box store, or even a small office type of business, we all are interested in what is coming to Fountain and how we can support it.

As a City, we are also very interested and engaged in working to bring businesses to Fountain that meet our demographic needs, will be successful here and, frankly, that our citizens want to see. In fact, we work hard to ensure that zoning ordinances are in place to help direct where business goes; that approval processes are relatively straightforward; and that we are trying to recruit the kinds of quality retail and restaurants that we all want to see in our community.

We also have to be attractive to potential businesses, as well as we are competing with Colorado Springs and sometimes Pueblo; in trying to get those businesses to set up shop here in Fountain.

That being said, we also have to balance the rights of property owners and recognize that typically the market itself dictates the types of businesses that will choose to locate in our community. While the city can help to recruit and encourage certain types of business we cannot dictate specifically the businesses that can and/or will choose to locate in Fountain. That is a decision that is made by the company itself, based on the market and other factors.

Currently, our primary commercial centers include: the Olde Town area along the southern portion of Highway 85; the Fountain Mesa area; the northern Highway 85 area adjacent to Wal-Mart and the South Academy Highlands area. Each of these areas are very unique and, consequently, are targeted by different kinds of businesses based on their specific needs. For example, a big box store may have more opportunity and incentive to locate in South Academy Highlands or even in the Fountain Mesa area, whereas a small grocer may see greater business opportunities and incentives to locate in the Olde Town area. In either case, our job is to create a climate that is conducive to business with as limited regulation as possible while also supporting the free market.

While we certainly have a list of businesses that we work on recruiting, ranging from the "home run" types of stores like a Target or Cabela's (or similar types of stores) to sit-down restaurants like Texas Roadhouse, we also want to be welcoming and supportive of all the business that choose to make Fountain their home. To that end, we will continue to work to guide our economic development "sails" while recognizing that we do not control the wind.


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