Fountain Valley News - Your Hometown Community Newspaper

Book's Automotive Celebrates 80 Years in Business


August 28, 2019

News photo by Julie Jones

Three generations of Books at the businesses' 80th birthday celebration. From the left, Grayson, Dustin and Ron Book. They are pictured with John Bamford who helps handle marketing for the business.

For 80 years, three generations of the Book family have been handling the car care needs of local residents at the same location, 111 N. Santa Fe Ave., Fountain.

To celebrate the 80th anniversary of Book's Automotive, owner Ron Book and his staff hosted a celebration Saturday. The event featured giveaways from Book's as well as other automotive-related businesses, a bar-be-que, radio remote and classic cars on display.

A full-service auto repair shop, Book's keeps that small-town charm while still providing professional, efficient service. Book and his ASE-Certified Technicians have the knowledge to repair any issues on all makes and models of domestic and import vehicles. Book's Automotive guarantees all car repair work done on customers' vehicles for 36 months or 36,000 miles on parts and labor.

Book said he was excited about celebrating the shop's 80th anniversary. The business was started by his father W.R. Book in 1939. Ron purchased the business from his father and today, Ron's son, Dustin, works at the business meaning three generations of the same family have been serving customers needing car care services for the past 80 years.

"Actually it feels unbelievable that we have been able to hang on all these years," Ron said. "We've been through a lot of ups and downs like most businesses. It's a matter of having the desire to make something work and not giving up."

Book attributed a lot of the success of the 80-year-old business to taking care of his customers and treating them right. He said he felt it was important to establish good relationships with his customers so they want to keep coming back again and again.

"We kind of grew up that way, dad had lots of businesses and we were quick to realize you have to have that repeat business, you can't do it on a one-shot deal," he said."You need long-term relationships and the only way to get those is to take care of your customers and treat them like you would want to be treated which is what we strive to do."

News photo by Julie Jones

Ron Book gives a big "thumbs up" to one of the attendees at the celebration.

He added, "We're getting new customers all the time but we're still keeping our old customers who have been bringing their vehicles to us for several years which is important to keeping the business going for another 80 years."

Book said he was pleased his son was working alongside him at the business. When Dustin first asked his father if he could work at the business, Book said no because he wanted him to work at another type of business to see how things work.

"It feels good so far that he wants to carry on the family tradition, still maintaining how we got here," he said. "Before he started here, we talked and came to the conclusion that when we get to work he's not my son but after work, we have that father-son relationship again."

The business is open from 8 a.m.-5 p.m., Mon.-Fri. To make an appointment, call 382-5691 or visit


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