Colorado Springs Airport reintroduces itself as 'Colorado's small airport'
Last updated 7/29/2020 at 2:49pm
Record numbers of travelers were passing through America's airports before the coronavirus.Now airlines and airports are looking for ways to reach and reassure travelers and invite them back to fly.
Locally, Colorado Springs Airport (COS) has chosen a novel approach. They're marketing themselves as "Colorado's small airport."
"There are two major airports on the Front Range," said Greg Phillips, COS' director of aviation. "We're the small one, and that brings some big, inherent benefits for travelers."
"Flying from a small airport is convenient, comfortable and friendly because there's less traffic, easy parking and short lines," added Marketing and Communications Manager Aidan Ryan. "In the case of our airport, small also means big choices for direct flights to major hubs."
Phillips says the Colorado Springs Airport is the first he knows of that is proudly proclaiming the benefits it offers as a small airport. While it's always been obvious that COS is smaller than many other airports, the advantages of flying from a small airport have only become clearer since the arrival of the coronavirus.
"People know intuitively that small airports are easier and less stressful. We're making it an explicit point of reference and a great reason to fly from here rather than make the long drive north to Denver," Phillips said.
The launch of Colorado's small airport is starting with a digital, radio and social marketing campaign created in collaboration with an award-winning Colorado agency, the Narrator Group. The Narrator Group also developed the "small airport" messaging strategy.
Jay Sunny, Narrator Group's Chief Creative Officer, says the importance of message is too often overlooked in marketing. "This is a great core message. Not because it's unusual, necessarily, but because it's focused and true to the mission and focus on service at the Colorado Springs Airport.
"The shop local and the slow food movement show us what's possible," said Phillips. "We really care about our customers at COS, and we hope people are going to fall in love with Colorado's small airport."
Recent COS passenger totals
For the month of June, the Colorado Springs Airport (COS) continued to experience a downturn in numbers due to the coronavirus pandemic, however projections appear positive for the remainder of the summer and fall travel. In June, COS enplaned 10,460 passengers and saw a total of 21,130 passengers travel through the terminal.
For the year to date, COS' total passenger count was 353,763, which represents a 53.2 percent decrease from 2019. Load factors for the month of June have increased from April and May numbers, but are still significantly lower than normal at 62.2 percent.
Effective July 6, everyone must wear a mask or face covering when entering the airport. Around the airport, travelers will find signage regarding best practices for social distancing, mask usage, plastic shield barriers, increase of surface disinfection and reduced touchpoints in their travel experience.
Additionally, employees of all four carriers and the airport are being required by their employers to complete temperature scans before entering their work space. All of these measures are designed to slow or stop the spread of germs and viruses. The airport also strongly urges passengers and guests to follow guidelines designed to keep themselves and others healthy and safe.
Airlines continue and evaluate air services needs and flight schedules are rapidly changing. If you plan on traveling this summer, the July schedules are available and have increased since the previous month's schedule.
• Daily flights to Dallas Ft. Worth (DFW)
• Monday, Thursday, Friday and Sunday flight to Chicago (ORD)
• Daily flights to Salt Lake City (SLC)
• Monday, Thursday, Friday and Sunday flight to Las Vegas (LAS)
• Monday, Thursday, Friday and Sunday flight to Phoenix (PHX)
• Daily flights to Denver (DEN)
• Daily flight to Houston (IAH)
• Daily flight to Chicago (ORD) will begin in August.
For more information visit www.FlyCOS.com.