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Ag department offers marketing classes


Last updated 4/6/2021 at 2:05pm | View PDF

The Department of Agriculture is offering six free virtual marketing webinars this spring to help educate ag and food business owners on state-of-the-art ways to connect with consumers through the latest public relations, marketing, branding and social media strategies.

Colorado Proud has teamed up with ROOT Marketing & PR to offer the free webinars every other Thursday from noon-1 p.m. beginning April 8. Each session will include time for live Q&A. The webinars will be recorded and available to Colorado Proud members any time. Read full descriptions of each webinar on the department of agriculture’s website:

“These webinars will connect business owners with industry leaders and provide valuable information to help them succeed,” said Danielle Trotta, Colorado Proud program manager. “The presenters are actively engaged in the food system public relations world, and are excited to share their expertise with others.”

Each of the six workshops will focus on a key topic related to successful consumer marketing this selling season:

April 8 — Public Relations 101 — Live Q&A; Kuvy Ax, ROOT PR and Marketing

April 22 — How to Plan a Social Media Content Calendar – Live Q&A; Josephine Agrawal, ROOT PR and Marketing

May 6 — Branding: Stand Out for Success – Live Q&A; Kristine Root, ROOT PR and Marketing

May 22 — Planning, Strategy, and PR Tactics for 2021 – Live Q&A; Emily Tracy, ROOT PR and Marketing

June 3 — Instagram Strategy for Small Business – Live Q&A; Josephine Agrawal, ROOT PR and Marketing

June 17 — Marketing Strategy: Determine the Right Marketing Channels to Maximize your Investments – Live Q&A; Kristine Root, ROOT PR and Marketing

Register online for the events, and contact Danielle Trotta at 303-869-9176 or [email protected] for more information.


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